Just a load of..

Superdrugs branding..

This is just a rant, but i’d love opinions and such..

Basically i was happy to see some changes made to my favourite beauty store - Superdrug.

In the middle of the year they bought out their beauty card, which is both amazing yet belated.

It means that I don’t need to go to boots to get my points (spending more money also) and it also means i get a nice little mirror :)

But it seems to me they could have made this years ago when Boots had theirs and yet a lot of places including coffee shops do points cards so its nothing new.

My other annoyance is that Superdrug have recently revamped their stores.

its not that great, i went into the Bullring and felt it looked rather empty for a store that did look so full and simple. yet they confused things.

But horrifically the store i always go to (corporation street) was worse; i went in not knowing where ANYTHING was, thats never happened i use to go in there knowing that i could grab what i wanted with ease and not stress. This is where branding/merchandising can go wrong, theres one thing making a store look better but to confuse its customers isnt a good thing.

people want to know they don’t need to hunt for where things are and not be confused. its not like there were aisles, basically it was like a maze. oh dear.

They didn’t really have much done, just new shelves and signage on the walls giving information where certain things would be (although that wasn’t very helpful).